
Q: What attracts you to the location you chose in Bloomfield Hills? We’re seeing wallet share amongst all demographic groups shift from goods to experiences, which, for our business, has always been the core offering and continues to figure positively. JT: It’s a testament to the demand for the Equinox offering.

Q: What is the significance of Equinox entering the greater Detroit area? To learn more about the company’s vision for its Detroit location, we spoke with Chief Operating Officer Judy Turchin, who lives in New York City. There are now more than 100 Equinox gyms around the world and almost 20,000 employees across all brands. The new location in Bloomfield Hills - at 47,000 square feet - features dedicated space for cardio, cycling, yoga and Pilates. A year ago, the company took a minority interest in Rumble Boxing.Įquinox began in 1991 with its first location in Manhattan’s Upper West Side. In addition to the Equinox brand, the company also owns PURE Yoga, Blink Fitness, The Yorkville Club and SoulCycle, which amounts to more than 135 locations in major cities across the United States in addition to London, Toronto and Vancouver. Ross, chairman and founder of Related Companies, and owner of the Miami Dolphins, is also an active philanthropist who has pledged $328 million to U-M. Native Detroiter Stephen Ross is chairman of the board of Equinox and a majority owner of the business. Ross School of Business, where he has been philanthropically involved. Spevak is an alum of the University of Michigan and member of the Ross School Advisory Board at the University of Michigan’s Stephen M. The data presented on this page does not represent the view of Equinox and its employees or that of Zippia.Įquinox may also be known as or be related to EQUINOX INC, Equinox, Equinox Inc and Equinox, Inc.Photo via Getty Images Talking business and Detroit with Judy Turchin, COO of Equinox Fitness Clubs.Ī month ago, Equinox Fitness Clubs opened its first Michigan location in Bloomfield Hills.Įquinox Executive Chairman Harvey Spevak said, “Equinox was founded on the premise that fitness can power, and empower, a community of high-performance individuals, and Bloomfield Hills certainly embodies that ethos.”

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